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The Future of Office Space in Telemarketing

This isn't normally looked at as part of the overall infrastructure of a telemarketing company, however it is probably one of the most costly.

Renting office space has changed very little over the course of the last 40 years, you search for a suitable property and you lease it for a certain length of time. Of course variations such as serviced or co-working spaces can change the cost base, but in principal its the same as it was in the 1980's...

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Telemarketing - how did we get here? Part 2: the early days

With the historical backdrop of scam calls and tight legislation as a result, couple this with the rise of email and social marketing, has caused telemarketing to change out of all recognition to the early days of paper call lists and manual reporting, but how did we get here?

Part 2 of this article takes us from the first emergence of modern telemarketing through some of the key events that shaped it into its current form...

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Telemarketing - how did we get here? Part 1: the pre-history

With the historical backdrop of scam calls and tight legislation as a result, couple this with the rise of email and social marketing, has caused telemarketing to change out of all recognition to the early days of paper call lists and manual reporting, but how did we get here?

Part 1 of this article looks at history that leads up to telemarketing being a recognised marketing channel...

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Fear, loathing and transparency

When I speak to people who are looking to market their products, telemarketing usually gets a sharp intake of breath quickly followed by mutterings about "no clue what they are paying for". Yet telemarking can yield phenomenal results so why is there such loathing of telemarketing?

Part of the problems people have with telemarketing stems from the call at 8pm where there is just silence at the end of the line until an operator is assigned to the call. But telemarketing for the B2B market is vastly different, by enlarge, run by very professional companies with some really talented people. So why are companies afraid of using a telemarketing company?...

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The death of robot diallers ?

As the information age took hold, automatic calling of numbers saved people manually dialling hundreds of numbers each day.

For the b2c market this also had the added advantage that if people were not home then operators could be fed only "live" calls.

For the b2b market the advantage of this type of dialler is eroded as people usually answer the phone!...

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