CHOOSING YOUR WORKSPACE
B2B telemarketing: what software should I use?
Choose a system around your campaign workflow, rather than a list of features you may never use.
Read the guideGUIDES & INSIGHTSGood campaigns
Good campaigns
start with a little clarity.
Practical reading for people running lead generation and appointment setting teams. Updated for the Telemanager workflow.
13 guides
AGENCY OPERATIONS
B2B telemarketing pricing options
A pricing model should make the work, risk and expected outcome clear for both the agency and its client.
Read the guideRESPONSIBLE CALLING
Telemarketers and C/TPS: make screening part of the process
A calling list is only useful when your team has an appropriate process for deciding who should be contacted.
Read the guideCALLING WORKFLOWS
Browser prompts and click-to-call workflows
Browser and softphone behaviour changes over time. Test the actual setup your callers use before making it part of your campaign process.
Read the guideTEAM OPERATIONS
Is Excel holding your telemarketing team back?
Spreadsheets are flexible. The tipping point comes when keeping everyone aligned becomes a job of its own.
Read the guideCALL QUALITY
The anatomy of a useful B2B telemarketing call
A productive call connects a clear campaign purpose with a relevant conversation and an agreed next step.
Read the guideDATA QUALITY
Is it a telephone number? Getting campaign data ready
A column of numbers is not automatically a reliable calling list. Treat phone fields as contact data, not arithmetic.
Read the guideTEAM SETUP
Hardware for a modern telemarketing team
A dependable calling environment starts with the basics: a suitable computer, clear audio and a reliable connection.
Read the guideTEAM SETUP
Office space for flexible telemarketing teams
A useful calling environment supports focus, clear audio, appropriate data access and easy communication with a manager.
Read the guideTELEMARKETING PRACTICE
Telemarketing: how did we get here? Part 2 — the working process
The tools change, but a familiar operational problem remains: keeping the brief, conversation and handover connected.
Read the guideTELEMARKETING PRACTICE
Telemarketing: how did we get here? Part 1 — the conversation
Direct conversation gives a team a chance to ask, listen and understand whether there is a useful next step.
Read the guideCLIENT RELATIONSHIPS
Fear, loathing and transparency in telemarketing
Clients need to understand what a campaign is doing and what an opportunity actually means.
Read the guideCALLING STRATEGY
Automatic diallers and the B2B conversation
Choose calling tools around the audience and the quality of the conversation, rather than call volume alone.
Read the guideYour next campaign
could feel a lot clearer.
Explore the workflow with your team’s real requirements in mind.