Agree expectations early
Define the audience, effort, qualification criteria and reporting before launch. Avoid leaving the meaning of a lead to be negotiated after delivery.
Give the outcome context
Useful reporting connects the campaign activity with the conversations and agreed next steps. An opportunity review stage can help improve that handover.
Use a consistent reporting process
Telemanager supports campaign statistics, outcome reporting and approved lead reports. Check the available views and delivery options against the client’s needs.