RESPONSIBLE CALLING

Telemarketers and C/TPS: make screening part of the process

A calling list is only useful when your team has an appropriate process for deciding who should be contacted.

01 /

Screen before calling

Assign responsibility for preference-register checks and suppression handling. Confirm the current requirements using official guidance and the context of your campaign.

02 /

Make objections easy to handle

Give callers a simple route for recording and escalating do-not-call requests. Make sure those requests reach the owner of the suppression process.

03 /

Know what the system does

Do not assume a CRM performs automatic C/TPS screening. Verify the current product capabilities and keep the wider data and compliance process documented.

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