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SEO

Nature of Campaign

There is no such thing as a simple "lets just call" which is why SmileCRM has a number of options to suit your needs. Not only can you choose to run a campaign to generate leads or appointments, but run surveys, clean records or even link the results of a research campaign to a lead generation campaign. You can get even more sophisticated by assigning a lead scoring template and letting the operator call the best scoring contacts first!

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Appointment Setting

At the core of most campaigns is appointment setting. Within SmileCRM you can link a contact's Office365 or Gmail calendar to SmileCRM and therefore allow the caller to see this when booking an appointment. Depending on how you want your process to work, the appointment booking can automatically send out the lead sheet to the customer or be pushed through quality control for approval.

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Scheduling Calls

Which call the caller makes next is a key question in both a telemarketing and account building environment. Within SmileCRM we offer both a "search and select" type of environment for those people who prefer to see their calls for the day and choose which contact to call, as well as automated "serve up the next record" based on our scheduling engine. Beyond the usual call back churn, special "priority" call backs can be assigned which links to the callers diary and more to highlight these "specials".

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Emails

In todays market, it is becoming increasingly rare that a telemarketing campaign is run without an email component. We have transactional emails built into the operator calling screens to allow both ad hoc and templated emails to be sent out. There is deep integration from the email response into SmileCRM for replies, opens, clicks and more that allow the calling schedule to be affected. If you prefer to use you own 3rd party email broadcaster, then you can import the responses into SmileCRM to have the same affect. Of course we have more in this area, as you can schedule email broadcasts to warm up the contact and "drip feed" follow up emails if they have not been contacted.

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Master Data

While we have extensive options to manage purchased or customer data, there is an increasing move towards telemarketing companies building their own datasets. We allow our customers to build a "master" data set with specialist information being captured in what we call "profiles". The master dataset can be searched using the usual location, turnover/employee numbers or the special firmographic, demographic or psychographic information held in the profiles. This search then forms the basis of the data used in a customer campaign in the same way a purchased dataset would.