TELEMARKETING PRACTICE

Telemarketing: how did we get here? Part 2 — the working process

The tools change, but a familiar operational problem remains: keeping the brief, conversation and handover connected.

01 /

From lists to shared workflows

A list tells a caller who to contact. A campaign workflow also explains the purpose, the next action and how the result should be reviewed.

02 /

Make quality visible

When several callers work on a client campaign, a shared definition of a good opportunity matters. A review stage helps managers apply that definition consistently.

03 /

Bring the process into one place

Telemanager combines client and campaign setup, team roles, opportunity review and reporting so the work can be managed as a connected process.

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